Why Thinking Outside Of Your Comfort Zone Is Critical

Last weekend I was out at the beach two hours from NYC. To get to the beach I take a bus. You can pay for your ticket in advance or on the bus. There’s a person on the bus that goes down the aisle and collects payment from each of the passengers. As I watched her try to balance in the aisle, I realized it’s a pretty time-consuming process.  While I was sitting on the bus watching her, I had an idea.

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Why Good UX Doesn’t Take Shortcuts

Last weekend I did a 4-mile race in Central Park and got a new PR (Personal Record). I did it in 30:29 min (so 7:38/ mile average) — I was really happy with that result. What made me even happier was that a year ago I did the same race in 33:10, I was excited to see such improvement.

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User Research: Why it’s an investment, not an expense

Is your team investing enough in user research? When was the last time you did user research … last week, last month, last year, never?

Einstein once said: “If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.”

Why should we spend more time thinking about the problem than working on the solution?

Well, the answer is quite simple. The more we understand a problem, the more obvious the solution will be.

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