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I’m Sarah Doody, a UX Researcher and Experience Designer.

I help companies and teams understand the people and purpose behind the products they are creating. 

You will never create a product that’s usable and useful without  understanding the underlying context behind what you’re creating.

Since 2004 I’ve been leveraging the power of storytelling and research to help teams reduce the risk of re-work and instead, build the right products and features the first time around. 

Featured & Worked With

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Get the Own Your UX Career™ Workshop Bundle

These workshops will help you design your career path, level up & get paid what you’re worth. Workshops include:

  • The Product Of You: How To Design A Fulfilling UX Career
  • Job Search Remix: Myths & how to stop applying to 100’s of roles
  • Habits of Outstanding Candidates: How to stop being seen as average
  • Hiring Manager Interviews: Hear directly from the people who do the hiring

Here’s what I can do for your company, team, or product.

UX Audit Of Your Product

A detailed screen-by-screen analysis of your product with actionable recommendations for how to improve metrics including conversions, engagement, and more.

User Research Projects

Want to understanding your current or potential customers? Need to know how you might be falling short of your competitors? Want to evaluate where people get stuck using your product?

Product Strategy & Experience Design

Want to establish your product strategy so can you spend less time fixing and re-building? Need help with a prototype? Want to optimize an existing part of your product?

Let’s Work Together

To get started, please contact me with as much detail as possible about your project, timeline, and budget. 

Some of the companies I’ve worked with

citibiketictaildomino fatherlyweworkdowjones themuse lendatheksimmvicekeep

In 2017 I founded The UX Portfolio Formula, a UX career accelerator to help UX professionals create their portfolio, prepare for interviews, land their dream role.

2,200 +

Number of people who have enrolled in The UX Portfolio Formula – with people from over 10 countries worldwide.


Was the 2020 combined salaries of people hired who went through Sarah’s UX Portfolio Formula program.

48 %

Is the average salary increase. Our clients have been hired at Home Depot, Salesforce, Microsoft, Google, and many more.

I also give talks and lead workshops about UX and Product Development at conferences and events worldwide.

Here’s what conference organizers have said about how my talks and workshops have added value for their attendees.

Productized Conference Logo

Highest rated talk of the whole event!

“In her talk at the Productized Conference 2019, in Lisbon, Sarah Doody showed some examples to define the difference between Anticipatory and Automated Design. She engaged with our 500 plus audience in a way that was both entertaining and instructive, having the highest NPS from our post-event feedback!”

– André Marquet, Productized Organizer

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One of the fastest-selling workshops!

“Sarah’s Rapid Research for Product People was one of the most popular workshops at INDUSTRY: The Product Conference in 2019. While it was a late addition to INDUSTRY, it ended up becoming one of the fastest-selling workshops of the entire conference.

Attendees rated Sarah and her workshop so highly that we can’t wait to work with her again in the future.”

– Mike Belsito, Industry Organizer

People don’t need more information, they need help taking action.

 I design my talks and workshops be actionable, so attendees can leave with tangible things to do, not surface-level information to try and sift through.

Some of the events I’ve spoken at

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UX Longon
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General Assembly