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In Design

Why Thinking Outside Of Your Comfort Zone Is Critical

By: Sarah Doody // Get my weekly UX newsletter

On 21, Jun 2016 | No Comments | In Design | By Sarah Doody

Last weekend I was out at the beach two hours from NYC. To get to the beach I take a bus. You can pay for your ticket in advance or on the bus. There’s a person on the bus that goes down the aisle and collects payment from each of the passengers. As I watched her try to balance in the aisle, I realized it’s a pretty time-consuming process.  While I was sitting on the bus watching her, I had an idea.

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