challenges Archives – Sarah Doody
By: Sarah Doody // Get my weekly UX newsletter
Last weekend I was out at the beach two hours from NYC. To get to the beach I take a bus. You can pay for your ticket in advance or on the bus. There’s a person on the bus that goes down the aisle and collects payment from each of the passengers. As I watched her try to balance in the aisle, I realized it’s a pretty time-consuming process. While I was sitting on the bus watching her, I had an idea.