Why You Need To Be Selective When Pursuing Your Ideas

One of the hardest things to do is know when to execute on an idea. If you haven’t launched your product or idea yet, then my best advice to you is to just launch it. Stop debating the details. Stop worrying. Stop overthinking it. Just get your idea out there because you can’t test and measure an idea that you haven’t launched yet.

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User Research: Talk To Real People. You Are Not The User.

user-research-talk-real-people

User research is often skipped by teams because they think it will slow them down. They think that it will be expensive, create distractions, and result in more process and meetings.

All of these assumptions, are wrong.

Want to know the truth? The truth is that if you skip user research, you’ll pay later. You’ll end up re-building because you’ll realize you built the wrong thing. You’ll end up launching and then hearing crickets, because you’ll realize that no one wants what you created.

You must treat user research as an investment, not an expense.

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