In June some of my friends were in NYC for a conference. They’re entrepreneurs. You may have seen them on SharkTank … they created the product Nerdwax, an organic beeswax that stops your glasses from sliding off your nose.

I love hanging out with my entrepreneur friends because they just “get” it. We didn’t solve all our problems, but it sure helped to get some outside perspective and hang out with friends who are also entrepreneurs.

One of my goals for 2017 is to scale my business. I really love teaching and so to help more people learn about UX, I’ve been developing my own online courses. So far, they’ve done well. But now it’s time to scale.

It is an amazing feeling when you finally have a product that’s launched. But, that’s only the beginning. Whether you launch your MVP, get the first copy of your book, or get your first sale on your Etsy store — it’s just the beginning.

Sorry to break it to you, but if you thought that creating your product was hard, then get ready because marketing your product is even harder!

If you’re working on a product that hasn’t launched yet, then take some time to connect with your team to discuss your marketing strategy. The time to start thinking about marketing is before your product launches. You want to have people waiting for your product the moment it’s ready. And if you start getting people excited before you launch, you have more time to build trust and to let them get to know you.

So how can you do that? You need to provide value to people before they even sign up for your product. To do that, you can create helpful content. As you may have noticed, I’ve been creating a lot of content about user research through articles on Medium as well as a user research video series on my YouTube channel. The good news is that people are now stumbling upon my videos on YouTube and then purchasing my User Research Mastery course! Pretty cool, right?!

Every now and then, I want to give you a peek behind the scenes of my business, so I’m hoping this is helpful to some of you!