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bubble Archives – Sarah Doody

User Research: Talk To Real People. You Are Not The User.

By: Sarah Doody // Get my weekly UX newsletter

On 23, May 2017 | No Comments | In Business, Career, Everyday UX | By Sarah Doody

User research is often skipped by teams because they think it will slow them down. They think that it will be expensive, create distractions, and result in more process and meetings.

All of these assumptions, are wrong.

Want to know the truth? The truth is that if you skip user research, you’ll pay later. You’ll end up re-building because you’ll realize you built the wrong thing. You’ll end up launching and then hearing crickets, because you’ll realize that no one wants what you created.

You must treat user research as an investment, not an expense.

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