Creating a great user experience starts before you ever have a single brainstorm, whiteboard session, or sketch a wireframe. One of the most important parts to creating a great user experience for any product is establishing the story of why the product exists and what the product does.
We’ve all heard the term “value proposition” but, sometimes I question the value of our value propositions.
I work with a variety of clients and do some teaching so I’m exposed to a lot of product ideas. One of the main problems I encounter is that teams often have a great idea, but the idea lacks enough focus to be a great product. Why? Because so many times we get excited by our ideas and see the vision of where the product could be in 3 years, and we forget that we need to start small.
Some common mistakes I see people make are thinks like using generations and vague statements. For example, have you ever heard someone describe their product as being for “soccer moms” or “millennials” or some other stereotypical phrase? Or, here’s one I bet we’ve all heard … “it’s like Pinterest for _______”.
Another mistake I see is when people talk about a project in terms of it’s features and not why those features will matter to the intended user. Too many times we become mesmerized with how the product will work and not why it exists.
We need to stop talking like this! Why?
Well, because speaking about our products without specificity allows room for assumption and re-interpretation of the idea. When this happens, you end up with a disjointed product and experience.
Remember when you were a child and you played the “telephone game” where everyone sat in a circle and whispered a phrase in each others ears? Then, at the end of the game someone would say the word or phrase and it would be wildly different from what it started out as.Continue reading