customer Archives – Sarah Doody - Sarah Doody
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customer Archives – Sarah Doody

3 Ways Storytelling Can Improve Your Product Development Process

By: Sarah Doody // Get my weekly UX newsletter

There’s a lot of talk about storytelling in these days. But a lot of it is quite cliché. The focus of storytelling in business has become very out of balance.

Most of the ideas about storytelling in business focus on using storytelling to craft a story for your customer – a story that’s marketing focused.

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Editing Your Product: Knowing Your Customer

By: Sarah Doody // Get my weekly UX newsletter

Hillman Curtis used to say that you have to “Eat your audience”. In saying that, I think he was trying to get people to really try hard to intimately know their user. I don’t know if he was trying to figuratively say that we should Keep Reading >

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