stories Archives – Sarah Doody - Sarah Doody
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stories Archives – Sarah Doody

3 Ways Storytelling Can Improve Your Product Development Process

By: Sarah Doody // Get my weekly UX newsletter

There’s a lot of talk about storytelling in these days. But a lot of it is quite cliché. The focus of storytelling in business has become very out of balance.

Most of the ideas about storytelling in business focus on using storytelling to craft a story for your customer – a story that’s marketing focused.

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