A few days ago I was in a design review meeting for a project that I’m working on with some collaborators. The project is well into the visual design phase right now – but in the middle of the meeting, the visual designer brought up a few problems that she’d encountered while designing out the steps I’d created wireframes for.
There’s a lot of talk about storytelling in these days. But a lot of it is quite cliché. The focus of storytelling in business has become very out of balance.
Most of the ideas about storytelling in business focus on using storytelling to craft a story for your customer – a story that’s marketing focused.