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data Archives – Sarah Doody

A Lesson On Bounce Rates & The Power Of Story

By: Sarah Doody // Get my weekly UX newsletter

On 13, Feb 2013 | No Comments | In Design, Storytelling | By Sarah Doody

I look at my Google Analytics every single day. I find it so fascinating to see all the data, figure out what it means, and try to find interesting patterns. The other day, I did a comparison of site visitors versus bounce rate, and I had a moment of celebration because my bounce rates went from 46.5% to 1.90% Keep Reading >

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