case study Archives – Sarah Doody - Sarah Doody
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case study Archives – Sarah Doody

A Lesson On Bounce Rates & The Power Of Story

By: Sarah Doody // Get my weekly UX newsletter

On 13, Feb 2013 | No Comments | In Design, Storytelling | By Sarah Doody

I look at my Google Analytics every single day. I find it so fascinating to see all the data, figure out what it means, and try to find interesting patterns. The other day, I did a comparison of site visitors versus bounce rate, and I had a moment of celebration because my bounce rates went from 46.5% to 1.90% Keep Reading >

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EnrollUX 2013: Designing A Better Health Insurance Enrollment

By: Sarah Doody // Get my weekly UX newsletter

On 02, Jul 2012 | No Comments | In Health, User Experience | By Sarah Doody

It’s that time of year that I loathe – open enrollment for health insurance. Each year no matter how much research I do, or how many questions I ask, I feel like I have no idea what I’m selecting and that inevitably, something is being done wrong.

Having grown up in Canada, the notion of applying for health insurance, selecting from a myriad of plans, and trying to guess how much money I should set aside for health care expenses is just something I never had to deal with. And although I’ve been living in the USA for about 12 years, I still feel like I have no idea what I’m doing.

This all got me thinking, I wonder how many people either abandon pursuing insurance, or have the wrong insurance due to the complexity and friction of the entire process. Keep Reading >

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