Experiments: Why You Shouldn’t Focus On The Right Or Wrong

When was the last time you decided to run an experiment? If you’re like me, it was probably a long time ago.

I’m the type of person who has a ton of ideas, but I often don’t make time to act on my ideas. And they get tucked away in a notebook and left there. That is … until I stumble upon someone else on the Internet who’s done my idea! Then, I beat myself up and think, “if I’d only started 6 months ago, think of where I’d be.” 

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4 Reasons Why Your Wireframes Should Have Real Content

4 Reaons Why You Should Use Wireframes In Your Content

A picture is worth a thousand words. But sometimes, a picture isn’t enough. There’s a story behind every picture that often requires context that a picture alone can’t provide.

In user experience design, wireframes are our pictures. Wireframes help convey what bulky requirements documents used to convey. A lot of teams don’t even make requirements documents that are hundreds of pages long anymore. But, I’ve been doing user experience for long enough to know sometimes wireframes are not enough.

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Kill The Content, Tell Your Stories

Content is a popular topic right now. Brands are heavily focused on how to create, distribute, and measure their content – with the belief that content will lead to customers.

It’s true, the distribution channels that brands have access to put them closer to the consumer than ever before. And, the time that people spend online is higher than it’s ever been – and with smartphones, people are always just a tap or swipe away from these channels. In short, the opportunity appears to be huge to connect consumers with branded content. But, is this really the case?

Mitch Joel of Twist Image wrote a great article called The Drug Of Content that focuses on the misconception we have about the need for content and the value that it can have. Joel outlines a few key problems. First, it asks a lot of consumers. Messages pass by consumers as fast as cars on a freeway. How can you be sure that your consumers (or future consumers) will even notice? Second, the speed at which content can be distributed risks that we focus on the quantity of content we can produce and therefore, the quality suffers. So what’s a brand to do? Continue reading