brands Archives – Sarah Doody - Sarah Doody
Image Image Image Image Image
Scroll to Top

To Top

brands Archives – Sarah Doody

Can RebelMouse Help Make Brands And Individuals Become Better Storytellers?

By: Sarah Doody // Get my weekly UX newsletter

On 18, Jun 2012 | No Comments | In Brands, Storytelling | By Sarah Doody

It’s no doubt that technology is having an massive influence on who we are and what we do as a society and as individuals. Our “always connected” lives combined with a growing number of ways to share our every thought and experience has, in effect, made each person a publisher of their own life and story.

Last week, a new service called RebelMouse launched. Created by former HuffingtonPost CTO Paul Berry, it is a service that aggregates your activity across major websites (right now, sites include Facebook, Twitter, and Instagram) in addition to letting you write posts directly from the site and providing analytics around how people are consuming and sharing your content.

I’ve been using the service (my page: and enjoyed seeing how I’ve been representing myself and the story I’m telling through my posts. However, though this early usage, I’ve formed a hypothesis around how RebelMouse may bring some change and challenge to how brands Keep Reading >

Tags | , ,

Kill The Content, Tell Your Stories

By: Sarah Doody // Get my weekly UX newsletter

On 11, Jun 2012 | No Comments | In Content, Storytelling | By Sarah Doody

Content is a popular topic right now. Brands are heavily focused on how to create, distribute, and measure their content – with the belief that content will lead to customers.

It’s true, the distribution channels that brands have access to put them closer to the consumer than ever before. And, the time that people spend online is higher than it’s ever been – and with smartphones, people are always just a tap or swipe away from these channels. In short, the opportunity appears to be huge to connect consumers with branded content. But, is this really the case?

Mitch Joel of Twist Image wrote a great article called The Drug Of Content that focuses on the misconception we have about the need for content and the value that it can have. Joel outlines a few key problems. First, it asks a lot of consumers. Messages pass by consumers as fast as cars on a freeway. How can you be sure that your consumers (or future consumers) will even notice? Second, the speed at which content can be distributed risks that we focus on the quantity of content we can produce and therefore, the quality suffers. So what’s a brand to do? Keep Reading >

Tags | , , ,

Google’s Project:ReBrief Aims to Re-Imagine Digital Advertising

By: Sarah Doody // Get my weekly UX newsletter

On 11, Mar 2012 | No Comments | In Uncategorized | By Sarah Doody

I really thought I’d arrived. It was my first day as a web designer at a large software company. I was sitting in my own office (with a window and door!) figuring out what I was supposed to do, and then I got an email. A guy needed me to make him a banner ad … my heart sunk. I had this visceral reaction and thought to myself “I am that person who has to make those tacky banner ads”. I didn’t know that was even a part of my job description. I’d never even made an animated gif in my life! But it was my first day, so I figured it out, and the guy got his banner ads, and many more.

Looking back, the most frustrating part about that experience was feeling like I’d sold out somehow as a designer and storyteller. At the time, I was reading books like Emotional Branding and Ogilvy On Advertising and I was excited about the opportunities that technology was opening up for us to Keep Reading >

Tags | , ,