product story Archives – Sarah Doody - Sarah Doody
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product story Archives – Sarah Doody

A Lesson From Shark Tank: What happens when you don’t have a great product story

By: Sarah Doody // Get my weekly UX newsletter

I’m a huge fan of Shark Tank (and the Canadian version called Dragon’s Den). Apart from the interesting product and business ideas, what I find more fascinating is the quality of the pitches. It’s clear that some people really have a clear vision of why their product exists — the promise to their customers — and how it delivers on that promise.

But, every now and then, there’s a entrepreneur who simply cannot articulate their business or idea. I find this truly amazing!!! I’m sure part of it has to do with casting, and for entertainment value they need to have a few entrepreneurs who the sharks might just attack! But, there’s a lot that can be learned from these ill prepared individuals. Keep Reading >

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