My 3 Year Business Anniversary & One Big Business Lesson Learned

3 Year Business Anniversary One Big Lesson Learned

Three years ago today I quit my job at a startup in NYC and ventured off on my own. It was the best decision I ever made. It’s hard to believe I’ve been running my own user experience design consulting business for three years. As a kid, I never ever considered entrepreneurship, but the older I get, the more I realize it really suits me.

During those three years, I’ve learned a lot. How to deal with clients, how to give and receive feedback, how to set up my own retirement accounts, and many other important but not sexy things. But there’s one key business lesson that stands out to me.Continue reading

4 Reasons Why Your Wireframes Should Have Real Content

4 Reaons Why You Should Use Wireframes In Your Content

A picture is worth a thousand words. But sometimes, a picture isn’t enough. There’s a story behind every picture that often requires context that a picture alone can’t provide.

In user experience design, wireframes are our pictures. Wireframes help convey what bulky requirements documents used to convey. A lot of teams don’t even make requirements documents that are hundreds of pages long anymore. But, I’ve been doing user experience for long enough to know sometimes wireframes are not enough.

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Content, Commerce, & The User Experience of

I’ve been keeping a a secret for the last 5 months or so. But, I’m happy to say I can finally fill you in!!!!

Earlier this year I was approached by a group of entrepreneurs who wanted to re-imagine the future of content and commerce and then use those learnings to re-launch the Condé Nast title domino. The vision was that the new domino would still be a printed magazine, but also would be a website that elegantly integrated the beautiful editorial from the print magazine and made the products from the editorial shoppable –right from

For the last 5 months I have been working with the domino team to figure out how to maintain the integrity of the editorial while weaving in opportunities for readers to actually purchase products they might be interested in. It has by far been one of the most exciting projects I’ve worked on!!

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Commerce, Content, Community, and Context

I love to shop. For me, the best part about shopping is the hunt. I love that feeling when you find something that you know is just p-e-r-f-e-c-t.  One of my favorite things to do when I travel is to wander boutiques in new cities, finding treasures, and chatting with the owners.

Over the past few years, I’ve developed a love for online shopping because of the convenience and the breadth of options. I love discovering online shopping sites I’ve not yet heard about. I have a bookmark folder of over 200 shopping sites (and counting).

Online shopping is great for directed and comparison shopping — when you know exactly what you want. For example, if you’re looking for an espresso maker, you can probably find one in 3 minutes (and if you’re like me, send another 45 comparing them!). But, if you don’t know exactly what you’re looking for and more in a browsing mood, it’s hard to duplicate that experience online.Continue reading