Sarah Doody
There’s a lot of talk about storytelling in these days. But a lot of it is quite cliché. The focus of storytelling in business has become very out of balance.
Most of the ideas about storytelling in business focus on using storytelling to craft a story for your customer – a story that’s marketing focused.
I love learning. Thanks to the Internet, learning has become a lot easier. The Internet gives anyone who’s an expert at something the ability to share their knowledge with anyone who finds them. But, a problem I often have is actually finding those great people to learn from.
There are so many “experts” online, that it’s hard to find the needles in the haystack and honestly, it’s downright frustrating sometimes!
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As companies become more aware of the value of design and the expectation that consumers have for a good experience, a key question lies in the value of design. How much time should you invest in design? How much money do you have to invest in design to see a return? At what point in your product’s lifecycle should you focus on design versus simply features?
These are all great questions that are hard to answer because it’s very dependent on the context of the specific product — its resources, team, stage of development, and audience.
Justifying the value of investing in design is always a challenge (in my experience). There’s constant pressure to get to market because of competitor concerns or simply because a company has tied themselves to a launch date (which I really don’t recommend).Continue reading
If you’ve been following my blog and tweets for a while, you know that I’m a big fan of Shark Tank. The most interesting part about Shark Tank is watching how well (or poorly) the entrepreneurs pitch their products. Some people nail it, while others are so terrible you almost wonder if they were just hired as actors to play entrepreneurs on television!
A great example of this is the doctors who pitched RoloDoc which I wrote about a few weeks ago. Marc Cuban said that RoloDoc was the worst pitch he’d ever seen on the show, and all the Sharks agreed!
So, what makes the perfect pitch? What are the traits necessary for a great entrepreneur? Barbara Corcoran, a Shark Tank judge and NYC real estate mogul, was recently interviewed by Henry Blodget of Business Insider.