lenses Archives – Sarah Doody - Sarah Doody
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lenses Archives – Sarah Doody

Designing With Lenses: See ideas through a different design lens

By: Sarah Doody // Get my weekly UX newsletter

On 11, Sep 2017 | No Comments | In Business, Everyday UX, Research | By Sarah Doody

What is a design lens? Why is designing with lenses so important in user experience and product development?

As we know, it’s easy to get tunnel vision, to get stuck on your perspective, to design in a silo. Design lenses help us see our product and vet product ideas through different perspectives.

Recently, I’ve been doing this in one project of my own, a re-imagination of the website for The UX Notebook.

When I start any project, I allow myself time to go into research mode. I ask a ton of questions, talk to people, and explore similar products. But I create a deadline for research. Why?

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