The Era Of Experience – Sarah Doody - Sarah Doody
Image Image Image Image Image
Scroll to Top

To Top

Design

The Era Of Experience

Get my weekly UX Newsletter

On 07, Oct 2007 | No Comments | In Design, Society | By Sarah Doody

It seems that society is creating an environment that is disengaging our spritis because its messages lack enough meaningful substance. However, at the core of each person, there is a spirit that is waiting to be engaged – waiting to be spoken to – waiting to be loved.

Engaging with the spirit requires that we dare to communicate in ways that to some would seem controversial because the authenticity, vulnerability, trust, and love that is required to engage human spirits is not common today.

If we want to create a relationship with customers, it must start with engaging people in emotional experiences.

Marshall McLuhan, the Canadian born communications theorist explored the value of experience and said that “Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.”

Every interaction with our brand – our product – our business, provides us with a touchpoint – an opportunity for us to create an imprint on the spirit of our customer.

The feelings that an image can arouse, the memories that a sound resurrects, the comfort and security of a familiar touch, the desire that a smell creates – these experiences span all languages, cultures, and races – are are the strongest form of communication we can use to engage customers in their relationship with our brands.

By basing our designs on experience, we are able to resonate with the human spirit.

I believe the world will be changed one person at a time as we create lasting emotional connections that will shift paradigms and bring forth incredible and unprecedented awareness, growth, and action.

 

 

READ THIS NEXT: