SARAH DOODY

Blog     Articles     Work    About     Personal Metrics     Industry News    Contact

Sarah Doody is a leading information architect and digital strategist who specializes in both product and brand development. She is known for an intimate understanding of culture, communication, and technology, and their collective influencing power on society.

Follow @sarahdoody on Twitter

Subscribe to receive RSS updates from Sarah Doody.

Email sarah@sarahdoody.com

The New ROI: Reach Of Influence

Industry News

NYC sinks $300,000 into tech startup

CNN Money - May 26, 2010

The Data-Driven Life

New York Times Magazine - April 26, 2010

On being a female entrepreneur ...

NYC 3.0 - March 10, 2010

Digital Agencies Get Back To Business

Adweek - March 8, 2010

View more industry news

Articles

The New ROI: Reach Of Influence

Social technology allows anyone with Internet access be a brand ambassador or adversary. Its time to start measuring conversation, not clicks.

How Personal Metrics Can Change Our Lives

It is time to shift the focus of technology back to the person and purpose.

Recent Blog Posts

--->
The Perception of Simplicity

The Perception of Simplicity

Is is possible that perhaps the idea of simplicity not in the product itself, but rather its perception?

Urge For Excess

Urge For Excess

Just because you can, doesn't always mean that you should. Do we know when enough is enough?

The Immediacy of Innovation

The Immediacy of Innovation

In the new innovation economy, passive analysis will be subordinate to active participation.

The New Sweet Spot: Portals & Programming

The New Sweet Spot: Portals & Programming

The recipe for success? Understand the palette of the customer and be flexible enough to give them what they crave.