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Sarah Doody is a user experience designer, consultant, and writer based in New York City.

Sarah works with companies to establish their initial product and helps those already in market evolve their existing user experience. Learn more >

Everyday UX: The Value Of Comparison Tools In Online Shopping Experiences

10th July 2014 by Sarah Doody

Earlier today I was looking for a hotel in Boston. I love a good deal, so I can’t just go to Orbitz and book one of the first hotels that look good in 5 minutes.

Nope. I’m the type of person who has to search all the sites, try to find discount codes, and determine which hotel has the best amenities for my trip. I know I’m not alone in this either!

So, I went to and did a search for Boston hotels. I was given no less than 297 hotels. This is impressive, but overwhelming. So I applied some filters such as pricing limits to help make my search easier to digest. Read more…

Product I’m Loving: Momentum Chrome Extension

30th June 2014 by Sarah Doody

If you’ve been reading my blog for a while, you know that I really wish that there was a calendar that also integrated to do items. Why do I wish this existed? Well, because I think I would be more focused and waste less time if I could see my calendar and to do items all in one place.

Here’s a great fact for you. At this moment, I have 23 browser tabs open. Yes, I know.

But please don’t judge me (I didn’t get as much reading down this weekend as I had hoped to).

In any case, I call this controlled choas. And besides, I’ve read that it’s a characteristic of many highly creative people.

In all honestly, my 23 tabs are very, very organized. Going from left to right, I keep things organized left to right including: things I’m going to consume (articles / videos, etc), things I need to do (Freshbooks, Google Analytics), things I’m researching or doing (client stuff, design resources, etc). Read more…

Video Of The Week: Elders & Google Glass Reactions

26th June 2014 by Sarah Doody

One thing that’s been on my mind lately is the fascinating way that technology is changing the lives of various generations. Previously, I wrote about designing for the generation who did not grow up with the Internet.

Just thinking of my own family, I remember when my Grandmother got a little piece of hardware that only let her do email. I can’t remember what it was called. But, it was pretty cool to get emails from her. This was probably about 20 years ago! Now, my 84 year old Grandfather has an iPhone and knows how to Facetime, send photos, use Siri, dictate messages, use all kinds of golf apps, and more. Read more…