Happy Friday!

This week I was in Atlanta for a few days doing some usability research for a financial project. I learn so much when I get to watch people use a website.

It’s a good reminder that things we as designers think are obvious, are probably not obvious to the every day user. So, don’t skimp on research because it will make you a better designer.

Hope you have a fantastic weekend and that some of these articles make it into your reading list!

Here’s today’s Friday link pack:

• Last week, thousands of black balls were released into California’s water reservoirs to help with water evaporation and reduce chemical reactions triggered by sunlight. Pretty cool use of design to solve a few big problems.

• This article in Inc magazine suggests that we should embrace late night work sessions instead of having strict sleep schedules.

• Wondering if you should learn to code? Maybe this story about a Victoria’s Secret model who codes in her spare time will inspire you.

• Tired of seeing yet another Instagram post of someone’s food? This is an interesting article about why millennials are obsessed with food.

• Summer may be almost over, but it can now live on because President Obama’s summer playlists are on Spotify.

• There’s a lot of bad design in the world. Check out a growing movement to commit to good design by declaring the Designer’s Hippocratic Oath.

• I’m in love with these cute airmail films for my Fujifilm Instax mini camera.

• If you’re in London, then you don’t want to miss Mobile UX London on November 20. It’s a one-day conference held in partnership with University College of London for anyone interested in understanding how to further develop their skills in the emerging field of Mobile User Experience. Early bird pricing ends Aug 31. And you can get 20% off if you use the code SarahD. Sign up here: www.mobileuxlondon.com

If you want more inspiration, then sign up for my weekly UX newsletter, where I share more insights, inspirations, and information about user experience design, product development, and entrepreneurship.

That’s all for this week! Have a fantastic weekend.