Work, experience, and expertise

WORK

Sarah Doody is a leading information architect and digital strategist who specializes in product and brand development. With 10 years of experience, Sarah has worked with Fortune 500 companies, non-profits, and successful start-ups to help develop engaging experiences that are driven by her passion for innovation and human centered design.

Information Architecture
Sarah has led product development including creation of sitemaps, hundreds of user flows and annotated wireframes, layouts, specifications, as well as branding and visual designs for mobile, social, and desktop web applications. She has experience in industries including search, social, e-commerce, and electronics.
Brand Development
Sarah has proven success in brand development including brand identity, design direction, mood boards, color palettes, personas, and visual design. She has an innate ability to create evocative brand statements that intimately reflect the experience of each company she works with.
User Interface Design
Sarah has led the user interface design for large-scale websites in the search, social, technology industries. She understands how to translate business requirements into meaningful user-centered interactive experiences. Sarah's sense of style, message, and emotion help her create visual designs that invoke emotion, desire, and action.

Key Skills
Information Architecture
User Experience
Sitemaps & Wireframes
User Flows & Use Scenarios
Navigation Journeys
Nomenclature & Taxonomies
User Interface Design
Persona Development
User Research
Interface Design
Usability Testing
Web Analytics Analysis
Creative & Art Direction
Identity Development
Color & Mood Boards
Style Guides

Selections of Sarah Doody's design, strategy, & architecture portfolio can be see on Krop.