SARAH DOODY

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Sarah Doody is a user experience architect and digital strategist who specializes in both product and brand development. She is known for an intimate understanding of culture, communication, and technology, and their collective influencing power on society.

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WORK

Sarah Doody is a user experience architect and digital strategist who specializes in product and brand development. With 10 years of experience, Sarah has worked with Fortune 500 companies, non-profits, and successful start-ups to help develop engaging experiences that are driven by her passion for innovation and human centered design.

Selections of Sarah Doody's work design, strategy, & architecture work can be see on Krop.com.

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  • Digital Strategy & Storytelling
  • Storytelling is Sarah's passion and each day she strives to ask "why" when developing new products. Her career has given her a thorough understanding of each phase of the product development process. This intimate knowledge of product development is what allows her to create products that are strategic, market focused, and deliver value to consumers.

  • Information Architecture
  • Sarah has led product development including creation of sitemaps, hundreds of user flows and annotated wireframes, layouts, specifications, as well as branding and visual designs for mobile, social, and desktop web applications. She has experience in industries including search, social, e-commerce, and electronics.

  • Brand Development
  • Sarah has proven success in brand development including brand identity, design direction, mood boards, color palettes, personas, and visual design. She has an innate ability to create evocative brand statements that intimately reflect the experience of each company she works with.

  • User Interface Design
  • Sarah has led the user interface design for large-scale websites in the search, social, technology industries. She understands how to translate business requirements into meaningful user-centered interactive experiences. Sarah's sense of style, message, and emotion help her create visual designs that invoke emotion, desire, and action.

  • Key Skills
  • Digital Strategy
  • Product Stories
  • Information Architecture
  • User Experience Design
  • Creative & Art Direction
  • Interface Design
  • Sitemaps & Wireframes
  • User Flows & Use Scenarios
  • Nomenclature & Taxonomies
  • User Interface Design
  • Persona Development
  • User Research
  • Web Analytics Analysis
  • Brand Development
  • Color & Mood Boards