ONLINE UX COURSE
In this online UX course you will learn a complete 5-step process to jumpstart your user research and gain the confidence to do research with your product and team.
UX RESEARCH FORMULA
with Sarah Doody
Join the waitlist and be first to know when enrollment is open again (Feb 2017).
DOORS ARE CURRENTLY CLOSED
Whether you work at a large company or a startup, one huge key to success is that you must talk to your customers.
Without talking to users you risk the expensive mistake of creating something they don't want.
Data and analytics can only tell you the "what".
But research and talking to people allows you to dig deep and understand the "why" behind their behavior.
WHY RESEARCH MATTERS
"Data and analytics only tell you the what. But talking to people reveals the why -- the critical context."
Decide what to research and focus your team so you can dig deep into a specific user problem.
Identify ideal people to talk to based on your research goals ... and who you don't want to talk to.
How to create a screener that will help you (or a firm you hire) recruit the right group of people to talk to.
Write a killer interview guide for the conversation you'll have with your research participants.
Strategies to nail the interviews and get the most out of each session. Don't be nervous, this is the fun part.
Tips on how to synthesize your findings and make sense of everything you hear from people.
In this training you will learn exactly how to start doing user research with your product & team.
8 bonus worksheets, templates, checklists, example files and more.
In addition to the training, you'll also get free access to worksheets, templates, and a follow-up call.
5 modules of video content & teaching with UX designer, Sarah Doody.
Opportunity for follow up sessions as you implement your research project.
The Research Checklist
This step by step checklist will keep you on track as you plan, create, and execute your user research project.
Research Goals Worksheet
The interviews are done ... now what? This worksheet will guide you through making sense of all your research findings.
Learn strategic questions to help you get specific about what you want to learn when you talk to people.
Bonus Resources List
Target People Worksheet
Identify the types of people you want to talk to and also, the people you do not want to talk to.
You have one chance with each participant. This checklist will make sure you don't forget anything important.
You will also receive 8 free bonus templates & resource files.
The key to great interviews is recruiting. A killer screener will ensure you get the right people on your interview schedule.
You'll also receive a compiled list of articles, books, and videos to continue your learning about UX research.
All the files are delivered as a PDF. You will receive these files the day of the workshop so you can follow along.
Interview Guide Template
Planning the conversation you want to have with participants is critical. This worksheet will help you make a great discussion guide.
Interview Checklist & Tips
Hi, I'm Sarah Doody.
I have over 14 years experience in the real-world and I've learned a lot along the way.
In addition to running my own UX design consultancy in NYC, I also frequently write, teach, and speak about UX.
I created General Assembly's first 12-week UX course and now I want to teach you!
I can't wait to help you jumpstart your UX research and start talking to people, digging into their problems, and designing great solutions.
Some of the places where I've taught, spoke, & written:
Who's teaching this training about UX research?
Doors are currently closed for this course.
Join the waitlist & be the first to know when it's available.
Ready to learn how to jumpstart doing UX research?