User Research: Talk To Real People. You Are Not The User.

user-research-talk-real-people

User research is often skipped by teams because they think it will slow them down. They think that it will be expensive, create distractions, and result in more process and meetings.

All of these assumptions, are wrong.

Want to know the truth? The truth is that if you skip user research, you’ll pay later. You’ll end up re-building because you’ll realize you built the wrong thing. You’ll end up launching and then hearing crickets, because you’ll realize that no one wants what you created.

You must treat user research as an investment, not an expense.

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Want To Learn About UX? Create Your Own Product.

Here’s my big tip of the week … if you want to learn about UX then create your own product.

Yes, I know many of you work on other people’s products — maybe you’re at a big company or, maybe you’re at an emerging startup. And yes, I’m sure you put a lot of careful thought into what you do. But I honestly believe it’s totally different when you are working on your product.

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