Designing With Lenses: See ideas through a different design lens

What is a design lens? Why is designing with lenses so important in user experience and product development?

As we know, it’s easy to get tunnel vision, to get stuck on your perspective, to design in a silo. Design lenses help us see our product and vet product ideas through different perspectives.

Recently, I’ve been doing this in one project of my own, a re-imagination of the website for The UX Notebook.

When I start any project, I allow myself time to go into research mode. I ask a ton of questions, talk to people, and explore similar products. But I create a deadline for research. Why?

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Why You Need To Be Selective When Pursuing Your Ideas

One of the hardest things to do is know when to execute on an idea. If you haven’t launched your product or idea yet, then my best advice to you is to just launch it. Stop debating the details. Stop worrying. Stop overthinking it. Just get your idea out there because you can’t test and measure an idea that you haven’t launched yet.

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Experiments: Why You Shouldn’t Focus On The Right Or Wrong

When was the last time you decided to run an experiment? If you’re like me, it was probably a long time ago.

I’m the type of person who has a ton of ideas, but I often don’t make time to act on my ideas. And they get tucked away in a notebook and left there. That is … until I stumble upon someone else on the Internet who’s done my idea! Then, I beat myself up and think, “if I’d only started 6 months ago, think of where I’d be.” 

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