Sarah Doody is a leading information architect and digital strategist who specializes in both product and brand development. She is known for an intimate understanding of culture, communication, and technology, and their collective influencing power on society.

How It Started
After being an active user of tools like Nike+, Mint.com, and Fitbit, I realized the rise in products and services that help us monitor our behavior and ultimately, change our lifestyles and habits. From this idea, I wrote my original article called How Personal Metrics Can Change Our Lives.

Why Personal Metrics?
Soon after, it became apparent that the idea of Personal Metrics was critical to the success of companies who want to lead in the service based economy. Individuals are not longer looking for single point experiences. Instead, they want to engage brands who create thoughtfully designed products, tools, and services that bring value to their lifestyles.

Learn More
I decided to create Personal Metrics as a way to collect emerging ideas from around the world on how we can change our lifestyles through monitoring our behavior. I hope you'll join me in discovering more on how we can use Personal Metrics to improve our lives, cities, and societies.

Learn more at: www.personalmetrics.us

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About
Sarah Doody is a leading information architect and digital strategist who specializes in product and brand development. She is known for her intimate understanding of culture, communication, and technology and their collective influencing power on society.

Sarah created Personal Metrics, an exploration of how we can change our lifestyles through measuring our behavior.

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New York, NY
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