Research Archives – Sarah Doody - Sarah Doody
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Research Archives – Sarah Doody

Designing With Lenses: See ideas through a different design lens

By: Sarah Doody // Get my weekly UX newsletter

On 11, Sep 2017 | No Comments | In Business, Everyday UX, Research | By Sarah Doody

What is a design lens? Why is designing with lenses so important in user experience and product development?

As we know, it’s easy to get tunnel vision, to get stuck on your perspective, to design in a silo. Design lenses help us see our product and vet product ideas through different perspectives.

Recently, I’ve been doing this in one project of my own, a re-imagination of the website for The UX Notebook.

When I start any project, I allow myself time to go into research mode. I ask a ton of questions, talk to people, and explore similar products. But I create a deadline for research. Why?

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The Importance of Conducting Continuous Research in UX

By: Sarah Doody // Get my weekly UX newsletter

On 30, Aug 2017 | No Comments | In Research, User Experience | By Sarah Doody

I’ve been beta testing a program about UX portfolios recently. When I first had the idea, I did some research and then, armed with my research, I went to work and created the curriculum. But here’s the thing, I didn’t stop doing research once I launched the product. I’ve continued to research as I’ve been building this program.

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Why You Need To Justify A Product Is Needed…And Then Prove It

By: Sarah Doody // Get my weekly UX newsletter

About 7 years ago I was working at a startup. I was one million percent sucked into the excitement of it all. So much so that we failed to truly validate our idea. As you can guess, this didn’t end very well. We raised money, got some users, and I learned a ton.
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Why You Can’t Afford to Skip User Research

By: Sarah Doody // Get my weekly UX newsletter

On 24, Mar 2016 | No Comments | In Research, User Experience | By Sarah Doody

When you’re designing a website or an app, you can’t assume that you know best. Sure you probably have some good assumptions about what you think will work. But to truly set yourself up for success, you must intimately understand the people who use or will use your product.

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User Research: Why it’s an investment, not an expense

By: Sarah Doody // Get my weekly UX newsletter

On 24, Mar 2016 | No Comments | In Research, User Experience | By Sarah Doody

Is your team investing enough in user research? When was the last time you did user research … last week, last month, last year, never?

Einstein once said: “If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.”

Why should we spend more time thinking about the problem than working on the solution?

Well, the answer is quite simple. The more we understand a problem, the more obvious the solution will be.

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The Power Of A Plan And Accountability

By: Sarah Doody // Get my weekly UX newsletter

A few weeks ago I decided to train for another marathon. In November 2015, I ran my first marathon – the NYC marathon – and it was a great experience. I was able to do it only 15 weeks after having surgery. Crazy, I know.

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Are You Stuck In Research Mode?

By: Sarah Doody // Get my weekly UX newsletter

One of the reasons why I love user experience so much is because it involves solving a lot of problems. One thing I’ve been thinking a lot about lately is:

It doesn’t matter how you get to the conclusion – you just need to get there.

When we’re trying to solve a problem, there isn’t one way to approach it. In the end, the most important thing is that we solve it.

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