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With a recent $35 million of additional funding, Twitter is looking to monetization strategies and search seems to be the latest topic in the revenue stream speculations.
Twitter’s “real time” advantage makes its content highly desirable to marketers who are waiting for new tools to help them gauge the sentiment of their brands in the eyes of consumers.
And just as I’m posting this entry, Mashable is reporting that Omniture has released a new tool within Sitecatalyst to measure a brand’s value on Twitter.
“After importing Twitter data into SiteCatalyst, Omniture customers will able to identify brand advocates and detractors, better acknowledge feature requests from loyal users, categorize Twitterers as customers, vendors, or employees, and get real-time alerts via email or SMS based on specified criteria like spikes in brand mentions. Users will even be able to generate limitless keyword reports – via tweet text scanning – to further segment, analyze, and dissect Twitter-related brand data.”
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About
Sarah Doody is a leading information architect and digital strategist who specializes in product and brand development. She is known for her intimate understanding of culture, communication, and technology and their collective influencing power on society.
Sarah created Personal Metrics, an exploration of how we can change our lifestyles through measuring our behavior.
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