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New York Times - October 14, 2007
There is a fundamental shift in advertising. Companies like Nike want to find a way to enhance the experience and services, rather than looking for a way to interrupt people from getting where they want to go. Nike aims to provide services that help people get where they want to go most efficiently.
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About
Sarah Doody is a leading information architect and digital strategist who specializes in product and brand development. She is known for her intimate understanding of culture, communication, and technology and their collective influencing power on society.
Sarah created Personal Metrics, an exploration of how we can change our lifestyles through measuring our behavior.
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