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Industry News

The Data-Driven Life

New York Times Magazine - April 26, 2010

The New York Times Magazine recently had an excellent article about an increasing number of people who are engaged in self-tracking. These individuals take it upon themselves to measure various aspects of their lives such as health, finances, mood, and productivity. Up until now, this process has been very manual and time-consuming. However, with advances in and adoption of new technologies, the notion of measuring our actions and behavior is more accessible than ever.

Gary Wolf, author of the article and founder of the Quantified Self, outlines the four main reasons that self-tracking is quickly becoming adopted and accepted:

“ … four things changed. First, electronic sensors got smaller and better. Second, people started carrying powerful computing devices, typically disguised as mobile phones. Third, social media made it seem normal to share everything. And fourth, we began to get an inkling of the rise of a global superintelligence known as the cloud.”

New York Times Magazine: The Data-Driven Life