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In 2008, ad spending on social networking websites is predicted to top $1.6 billion according to eMarketer. What’s more interesting is that much of that ad spending will be infused into smaller, emerging social networks.
Its simple – relevance trumps size. The larger social networks lack something the the smaller ones have – focus. Because of the segmentation that the smaller sites have – they can offer marketers unique campaign opportunities.
The challenge for marketers is that you can’t advertise – you have to participate in the community. The idea is that social networks should be treated as a new medium – and not a method.
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About
Sarah Doody is a leading information architect and digital strategist who specializes in product and brand development. She is known for her intimate understanding of culture, communication, and technology and their collective influencing power on society.
Sarah created Personal Metrics, an exploration of how we can change our lifestyles through measuring our behavior.
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