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New York Times - January 29, 2009
A central element to the Obama campaign’s success was the creation of a massive audience using social media channels to harness the influence of grassroots community based groups. Now that the campaign is over, the administration has created a new group called Organizing For America – aimed at using the existing social channels to foster a new culture of service and activism in areas like volunteering, health care, and environment awareness.
The most recent example of how the administration is further using social media to reach the country is the weekly video address that will be published on the Whitehouse website as well as the Whitehouse’s YouTube channel.
Will the social media approach be able to bypass the news media? No one is sure – even David Plouffe, Obama’s campaign manager and one of the organizers of the Organizing for America project said “This has obviously never been done before . . . so its going to be a little trial and error”.
See the whole article in the New York Times.
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Sarah Doody is a leading information architect and digital strategist who specializes in product and brand development. She is known for her intimate understanding of culture, communication, and technology and their collective influencing power on society.
Sarah created Personal Metrics, an exploration of how we can change our lifestyles through measuring our behavior.
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