Follow @sarahdoody on Twitter
Subscribe to receive RSS updates from Sarah Doody.
Email sarah@sarahdoody.com
- Industry Links of Interest
- Fast Company
- TED Conference
- Stanford Institute of Design
- Colour Lovers
- Style-Vision
- TechCrunch
- DMI
- PEW Internet
- Design Observer
- Communication Arts
Industry News
Benjamin Palmer (CEO and co-founder of The Barbarian Group) wrote an excellent article in Adweek about the dichotomy between the technology available to use and how marketers aim to connect with their customers. I agree with Ben – in terms of technology, there are a lot of tools available to us. However, the marketing industry is lacking when it comes to connecting with consumers. The marketing world is stuck on the idea of campaigns. However, its not about campaigns anymore, but its about companionship. The future is really about how we can take a series of static touch points and instead, create a dynamic network of thoughtfully designed interactions that seamlessly blend with people’s lifestyles – ultimately creating a lifelong marriage with a brand.
Check out the full article in Adweek.
Sitemap
Articles
Blog
Work
About Sarah
juq4v6fwga
About
Sarah Doody is a leading information architect and digital strategist who specializes in product and brand development. She is known for her intimate understanding of culture, communication, and technology and their collective influencing power on society.
Sarah created Personal Metrics, an exploration of how we can change our lifestyles through measuring our behavior.
Contact
New York, NY
Twitter
LinkedIn
Krop Portfolio