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Industry Love Notes
Benjamin Palmer (CEO and co-founder of The Barbarian Group) wrote an excellent article in Adweek about the dichotomy between the technology available to use and how marketers aim to connect with their customers. I agree with Ben – in terms of technology, there are a lot of tools available to us. However, the marketing industry is lacking when it comes to connecting with consumers. The marketing world is stuck on the idea of campaigns. However, its not about campaigns anymore, but its about companionship. The future is really about how we can take a series of static touch points and instead, create a dynamic network of thoughtfully designed interactions that seamlessly blend with people’s lifestyles – ultimately creating a lifelong marriage with a brand.
Check out the full article in Adweek.
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Sarah Doody is a marketing and creative strategist who specializes in the intersection of business, design, communication, and experience. She is known for her intimate understanding of culture, communication, and technology and their collective influencing power on society.
Sarah is a Co-Founder and the Director of Product Development at Saber Seven, Inc. and dorthy.com in New York, NY.