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Advertising Age - April 11, 2008
Island Def Jam Music Group and Jermaine Dupri have partnered with Proctor & Gamble’s TAG Body Spray Deodorant to create a Hip Hop music label. The partnership was prompted by declining sales and technological advancements – and will provide existing and upcoming artists with the full support of marketing campaigns built around the TAG brand.
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Sarah Doody is a leading information architect and digital strategist who specializes in product and brand development. She is known for her intimate understanding of culture, communication, and technology and their collective influencing power on society.
Sarah created Personal Metrics, an exploration of how we can change our lifestyles through measuring our behavior.
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