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After working for online retailers such as Bluefly and JCrew, Sheldon Gilbert realized that with regards to the information that users leave behind with each click many companies, “throw this data out, or only use 1% of it.” Gilbert’s company, Proclivity, developed a software that decodes the desires of consumers through strategic behavioral click analysis and targeting. Barney’s is a key client and has seen overwhelming increases in response to their new consumer communications strategies.
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About
Sarah Doody is a leading information architect and digital strategist who specializes in product and brand development. She is known for her intimate understanding of culture, communication, and technology and their collective influencing power on society.
Sarah created Personal Metrics, an exploration of how we can change our lifestyles through measuring our behavior.
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