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Industry News

Man Versus Machine

Fast Company - September 2007

How Jason Calacanis’ new people-powered search engine Mahalo will give Google a run for its money.

Calancanis’ company (Mahalo is Thank You in Hawaiian) is positioned as a human powered search engine – building out prefab responses to the most popular search terms. Since the engine will only shoot for the top 15,000 search terms to skim the surface, it is really just a search engine for people who don’t like to search.