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Tony Spaeth of Identityworks provides an objective discussion of the much debated logo for the London 2012 Olympics. I couldn’t agree more with Tony’s thoughts.
“Like the graffiti that inspired it, it’s pure attitude, designed to intrude and degrade . . . it has energy, and the visual system (including font, palette and forms) could well be better than the mark. Yet Brand Olympics feels at risk.”
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Sarah Doody is a leading information architect and digital strategist who specializes in product and brand development. She is known for her intimate understanding of culture, communication, and technology and their collective influencing power on society.
Sarah created Personal Metrics, an exploration of how we can change our lifestyles through measuring our behavior.
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