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Advertising Age - August 14, 2009
I’ve always believed that to build a life-long marriage between a brand and a customer, you need to realize that it’s not about consumption, but rather participation. A recent article in Advertising Age by Peter Daboll, CEO of Bunchball (formerly Yahoo’s Chief of Insights), examines how implementing elements of gaming such as currency and customization can increase loyalty and engagement. In fact, a recent Comscore report indicates that “casual games” is one of the few categories that continues to grow in visitors and time spent across all demographics.
Now, get your game on. But first, read the full article over at Advertising Age.
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Sarah Doody is a leading information architect and digital strategist who specializes in product and brand development. She is known for her intimate understanding of culture, communication, and technology and their collective influencing power on society.
Sarah created Personal Metrics, an exploration of how we can change our lifestyles through measuring our behavior.
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