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Industry Love Notes

Google Labs Cooks Up New Recipes for Web Wandering

TechNewsWorld - May 13, 2009

TechNewsWorld did a follow up article to the one from May 12 about that focused primarily on Wolfram Alpha. Today’s article focuses on the core issue at hand – mainly that Google’s changes do not address the current problem with search and the lack of relevancy that searches yield.

As we know, Wolfram Alpha will be great at dealing with data driven questions. However, there are other types of searches that it won’t be able to support. In the article, Jim Anderson says that search engine users typically have two focuses: They either discover the topic or the specific data. Google’s changes make it easier for users to filter through the search results to truly find what they are looking for from a type-of-data standpoint. However, users still need to use accurate search terms. One of the key elements to relevant search results is using semantics to truly understand the user’s question.

“Semantics will remain a vital key to search enhancements. Search engine developers also need to understand the user’s question. This is where semantics really come into play, Anderson pointed out. Saber Seven is developing a solution that brings the answers to the user and refines the process with all these techniques integrated into the experience.”

Read the full article at TechNewsWorld to learn more about

 

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