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Great article in USA Today about the challenge for social networks to turn users into profiles. With online ad spending is predicted to be a $50 billion market this year – advertisers are looking for the best avenues for investment. However, the standing challenge is that no social network to date has been able to perfect a system that is has proven success and metrics. David Carlick, a partner at Vantage Point Venture Partners enforced this need – “There needs to be an Adwords for (social networks).”
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About
Sarah Doody is a leading information architect and digital strategist who specializes in product and brand development. She is known for her intimate understanding of culture, communication, and technology and their collective influencing power on society.
Sarah created Personal Metrics, an exploration of how we can change our lifestyles through measuring our behavior.
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