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With the rise of advertising spending on social networks and the nearly unbelievable valuations on companies such as Slide that develop applications for Facebook and other sites, David Armano presents three ideas for creating engaging experiences that add value to an individual’s life rather than entertain and clutter.
Usefulness, utility, ubiquity – application design should be purposed to insert a brand into an individual’s life – fostering a lifelong marriage with the brand – a relationship that can emerging as a partner – a friend that helps the customer along their journey – making life a little easier, exciting, and maybe even entertaining.
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About
Sarah Doody is a leading information architect and digital strategist who specializes in product and brand development. She is known for her intimate understanding of culture, communication, and technology and their collective influencing power on society.
Sarah created Personal Metrics, an exploration of how we can change our lifestyles through measuring our behavior.
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