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A great interview with Evan Williams, creator of popular micro-blogging site Twitter, about hyperconnectedness and how bigger isn’t always better. Sometimes it is a feature within a product that can truly be the winner in the marketplace. Williams says, of innovation and product definition, “The default thing we do is ask how we can add something to make it better. Instead, we should say, What can we take away to create something new?”
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About Sarah
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About
Sarah Doody is a leading information architect and digital strategist who specializes in product and brand development. She is known for her intimate understanding of culture, communication, and technology and their collective influencing power on society.
Sarah created Personal Metrics, an exploration of how we can change our lifestyles through measuring our behavior.
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