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25 January, 07:06 PM
President Obama’s campaign embraced every element of social media available. Through a social network-esque approch my.barackobama.com people could find local events and groups, contact undecided voters in their neighborhoods, and share stories through blogs. The result of the campaign’s online efforts were unprecedented. In comparison to McCain’s campaign, the Obama campaign had 4 times the number of Facebook supporters, 24 times the number of Twitter supporters, and 3 times the the visitors to his site in the final week. On YouTube, Obama supporters watched over 15 million hours of campaign video and, in the end, the Obama campaign garnered 13 million email addresses. The success of the Obama campaign was dependant on using technology in a way that provided tools for people to participate and be active and take action.
For the full article, America Online, check out the February 2009 issue of Wired Magazine.
Stay up to date by visiting www.whitehouse.gov to see how the President is keeping the conversation going through weekly video addresses, blogs, and other media.
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Sarah Doody is a marketing and creative strategist who specializes in the intersection of business, design, communication, and experience. She is known for her intimate understanding of culture, communication, and technology and their collective influencing power on society.
Sarah is a Co-Founder and the Director of Product Development at Saber Seven, Inc. and dorthy.com in New York, NY.